Trace AQ, Inc. ("Trace AQ," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at traceaq.org, use our API services, or otherwise interact with us.
Please read this Privacy Policy carefully. If you disagree with its terms, please discontinue use of our site and services.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide to us, including:
Account and Registration Data: When you create an account or request a demo, we collect your name, email address, organization name, job title, and contact information.
Communications: When you contact us via email, contact forms, or support channels, we collect the content of those communications and associated metadata.
API Developer Information: When you register for API access, we collect technical contact information, intended use case descriptions, and billing information for paid tiers.
1.2 Information Collected Automatically
When you visit our website or use our services, we automatically collect certain information, including:
Log Data: IP addresses, browser type and version, pages visited, time spent on pages, referring URLs, and other standard web server log information.
API Usage Data: Request timestamps, query parameters (including geographic coordinates queried), response codes, data volumes, and API key identifiers.
Cookies and Tracking Technologies: We use cookies and similar technologies as described in our Cookie Policy.
1.3 Information from Third Parties
We may receive information about you from third-party sources, including business partners, analytics providers, and publicly available sources, which we may combine with information we already hold about you.
2. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery: To provide, maintain, and improve our air quality forecasting platform and API services.
Account Management: To create and manage your account, authenticate your identity, and process transactions.
Communications: To respond to your inquiries, send service-related notices, and provide technical support.
Marketing: With your consent where required, to send you product updates, research findings, and promotional materials. You may opt out of marketing communications at any time.
Analytics and Improvement: To understand how our services are used, diagnose technical issues, and develop new features.
Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to enforce our terms and policies.
Safety and Security: To detect and prevent fraud, abuse, and other harmful activities.
3. Geographic Query Data
Our API services accept geographic coordinates and zip codes as query parameters. We retain these query coordinates in our API logs for service improvement, security monitoring, and billing purposes. We do not associate individual API query coordinates with personal identities unless you are using a personal developer API key and have provided us with personal information during registration.
Aggregate, de-identified query patterns may be used to prioritize coverage expansion and forecast model improvement. We will not sell or license individual-level query data to third parties.
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers: We engage third-party service providers (including cloud infrastructure, payment processing, analytics, and communication services) who process information on our behalf under data processing agreements.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
Legal Requirements: We may disclose information when required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Trace AQ, our users, or the public.
With Your Consent: We may share information for any other purpose with your explicit consent.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. API log data is retained for a rolling 90-day period unless required for ongoing legal or billing matters. Account data is retained for the duration of your account and for a reasonable period thereafter.
6. Data Security
We implement commercially reasonable technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit (TLS 1.2+) and at rest, access controls, and regular security reviews. However, no security system is impenetrable, and we cannot guarantee that information you transmit to us will never be compromised.
7. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data. To exercise these rights, please contact us at the address below. We will respond to verifiable requests within the timeframe required by applicable law.
You may opt out of marketing communications by clicking the unsubscribe link in any marketing email or by contacting us directly. Opting out of marketing communications will not affect service-related communications.
8. Children's Privacy
Our services are not directed to individuals under 16 years of age, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting the revised policy on our website with an updated effective date. Your continued use of our services after the effective date constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Trace AQ, Inc.
500 West 2nd Street, Suite 1900
Austin, TX 78701
Email: [email protected]